Visual Identity exploration for a San Diego native wedding photographer.
Project Phases
Research
I worked closely with Willow to determine her unique style and taste. I took into consideration her previous work, her goals for the future, and her aesthetic preferences to create a well-rounded project pitch and mood board. This served as a jumping-off point for where we would take her personal brand.
Logo, Fonts, & Colors
With her personal aesthetic nailed down, I developed a logo that would be versatile and eye-catching. It was important that the logo work well alone, with the logotype, and be scalable for the various platforms she uses to promote herself.
Website & Business Cards
After finalizing her logo logotype and brand colors, we started working on her website. Using Squarespace I created a site that was easily navigatable for her clients and easily maintainable for her going forward. Following this we worked on business cards so she could start sharing her new visual brand with clients!
